Beston Parks (now Discovery Parks) were looking to develop a branded children’s board game that families could purchase from any of their holiday parks, and play on the road. The idea was to create a fun holiday past-time, a souvenir that encourages family bonding and celebrates iconic Australiana (things you might see on the road).

I was involved to renew and develop their mascot characters and provide illustrations for the board game assets. This included the collector card illustrations (hand drawn and digitised), board design and illustrated elements featured on the box art.

© Imagination Entertainment