VR Genesis - Branding
Branding development for a new Virtual Reality (VR) company specialising in Market Research and retail applications. The client wanted something “striking” that represented the infinite possibilities of VR application. The eye is a literal connection to the visual sensory experience of VR but the optical illusion of the shape is symbolic of the Virtual Reality experience. The shape is never-ending, infinite.
An eye can also represent ‘Focus’ and in some cultures is considered the ‘Gateway to the Soul’.
I thought this was fitting as Market Research endeavours to focus on customer behaviour to better understand the desires of consumers.
Client
VR Genesis
Project Date
2018 ~ Digital Lamb
Category
Branding · Marketing · Print Design · Screen & Mobile · VR