This was a pitch project by Traffic Creative for SA Tourism. I was commissioned to develop a series of character mascots intended to be used in marketing tourism in South Australia.

The characters were based on several iconic Australian animals, each with a personality profile that appealed to the different qualities of South Australian tourism. From Food and Wine, Arts and Festivals, Sport and Leisure activities to the unique landscapes and pristine coastlines.

I designed these characters based on the profiles provided by the client, and delivered sketch concepts in multiple views ready to be digitised.

The final coloured digitised renderings were produced by Traffic Creative.